Meaningful Measurement Programme

Reloop Programme 1

Meaningful Measurement

Packaging waste measurable via fully transparent and accurate data at each stage of its life-cycle.

Reporting waste data

Meaningful measurement is focused on establishing accurate and consistent metrics for reporting on waste data.

This data confirms the scale of the packaging waste crisis and informs which solutions should be introduced or developed.

At the heart of Reloop’s work.

Meaningful Measurement supports the other programmes with research and evidence-based data focused on reducing packaging waste and pollution.

Reloop promote robust methodologies that can be used to measure the impact of policies, targets and interventions.

We provide digital tools that can be used to access reliable waste data to inform policy making.

Key Reloop resources for Meaningful Measurement

Resource: Report

Target 90

Report on drinks packaging explaining how the dual-action approach of a 90% collection target and high levels of closed-loop recycling can deliver critical benefits for the climate, the environment and for business.
Resource: Video

Europe’s new recycling calculation method

webinar about Europe’s recycling calculation methodology, how it works in terms of recycling losses and contamination, and how it will impact targets in Europe.
Resource: Report

The impact of deposit return systems on beverage sales

Report by Reloop and The Container Recycling Institute (CRI) with analysis showing the introduction of new deposit return systems or program changes has no discernible impact on beverage sales.
Resource: Report

Getting the Numbers Right

This report focuses on the development of methods for demonstrating achievement of the separate collection targets for beverage bottles.
Resource: Report

Calculating National Recycling Rates

Reloop has prepared a joint letter to the U.S. EPA with comments about the methodology it uses to calculate national recycling rates, and how this methodology might be improved.

What We Waste

What We Waste draws on data from 93 countries, over a 20 year period, examining trends in sales, collection and wastage of drinks containers.

Target 90

A dual-action approach delivering critical benefits for the climate, the environment and for business – adopted by the EU and recommended globally.

Meaningful Measurement forms part of Reloop’s five inter-related programmes, which work to establish a globally consistent approach to a circular economy for packaging.